Collaborative Gain

How does it work?


We welcome the right people with the right experience.


We place each member on a Council.


We separate competitors.


We hire great moderators to run each council.


We create trust: so you can learn fast

The Councils are incredibly valuable. Every executive that qualifies should join.

—Aisling Hassell, Airbnb

Our Councils

We have over 20 Councils, each is a small group of 15-20 non-competitive peers with a similar scope of responsibility and seniority, but who come with diverse backgrounds and perspectives.

We have Councils for C-Suite (CEO, CMO, COO, CTO, CHRO, CXO, CPO, etc.) and their senior leaders of Product, Tech, UX, Marketing, CX, Data Science and more. See all Council Groups

Each Council is led by an independent, experienced moderator—someone who cares, who has real industry expertise, a large dose of customer passion, AND who makes it easy for members to ask for and give help to each other.

Each year, members attend two retreats where they meet with their individual council group, guided by their dedicated moderator. Throughout the year we help members to connect with the broader community virtually and locally.

Customized agendas are created for each retreat collaboratively between the moderator and council members. Moderators conduct one-on-one interviews with each member before the retreats to understand recent successes and current challenges, and structure high-impact and topical agendas that address the most pressing issues faced by members.


Council Meetings

  • Fall: October, 10-14, 2022 - La Jolla, CA
  • Spring: April 2023 - TBD
  • Fall: October 2023 - TBD

Virtual Meet Ups

  • Book Club - Quarterly

Customers Included

Phil Terry is the CEO of Collaborative Gain and co-author of Customers Included. Across the world, Phil has given hundreds of talks at startups, Fortune 500 companies, and everywhere else that people care about great customer experiences and humble leadership.

Phil also writes regularly where he shares insights and stories about leadership, great customer experiences, and how to ask for help.