August 26, 2021
In my career as a customer experience pioneer, I focused on making technology better and *easier* to use.
Back in the late 90s, we showed that while the percentage of new users was growing rapidly, the web was getting increasingly difficult. We called this the customer experience gap and we helped hundreds of companies address it. And helped them make hundreds of millions of dollars as a result.
Recently, however, I realized I am no longer into “easy.”
Rather, today I hope to help you do hard things.
I’ll explain what I mean, but let me first share a story.
A longtime member reached out to me over the weekend and, for the first time, initiated a request for help.
We had a great conversation and at the end, I asked her why she finally initiated asking for help?
She said that my newsletter last week prompted her to consider it, and then over the weekend she was reading a draft of my new book and realized that she should definitely ask for help.
And that’s on top of years of council meetings and roundtables.
Oh, and she participated in a Peer Coaching Call last week where she saw another member ask for help and that encouraged her.
In other words, it took a lot of reminders and experiences to finally get her to initiate asking.
I get it.
Asking for help is hard.
You don’t have the time to do it, you aren’t sure about your question, you fear the stigma, or you think you should figure it out yourself.
And asking is most difficult just when you need it the most.
Alas, I can’t make it easier for you.
I can, however, make it more possible.
That’s what this community is about. We make it more possible through what I call *mutually reinforcing activity” like with this member above.
If you see other smart people ask for help, then that helps you decide to do it. And if you decide to do it, that will help other smart people ask for help.
And research I reveal in my forthcoming book shows learning to ask can dramatically accelerate your career.
85% of C-level leaders learn to ask for help and credit it with helping get them there, while 85% of junior or mid-level leaders report having trouble asking.
So, do something hard today that just might accelerate your career (and help others do the same): reach out and ask for help.
Best,
Phyl
P.S. Remember, asking for help not only models the activity, but also spreads joy and learning to the people you ask – see below where I quote two members who were coaches in recetn Peer Coaching Calls.
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Spreading Joy and Learning
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We are now running more than 200 Peer Coaching Calls (PCCs) a year. And all these calls share several dynamics: a member takes a risk to ask for help, which is difficult to do, other members feel honored to be asked, and learn something themselves, including that they should ask for help more.
Here are two quotes from recent PCC coaches:
Thank you all for the great conversation–yet another Peer Coaching Call where, as a coach, I received much more than I gave.
Thank you for reaching out for help. I have often told Phil and my Moderator that I get as much from participating in one of these sessions as I do asking for help!
Yes!
Asking for help is the trigger that helps create a mutually reinforcing activity where *everyone* can ask for help to learn and grow.
P.P.S. We have an upcoming session with the wonderful Teresa Torres. Click on the link below to send an email to Britany to register.
Upcoming Talks
- CG Talk: The What & Why of Continuous Discovery – Tue, Sep 28 @4pm ET
Teresa Torres, Author, Speaker, and Product Discovery Coach
Talk Type: Product
Audience/Roles: All Roles
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
Bio: Teresa Torres is an internationally acclaimed author, speaker, coach, and longtime friend of the Councils (she was a moderator of one of our Product Councils at one point). She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries and has taught more than 7,000 through her Product Talk Academy. She’s the author of the recently published book, Continuous Discovery Habits, and blogs at ProductTalk.org.
Recent Talks and Activity Recordings
- Clubhouse and the Audio Revolution (not recorded)
Jonathan Ehrlich, Partner, Foundation Capital
Talk Type: In the Moment
Audience/Roles: All Roles
Two things to know about Jonathan Ehrlich:
1) he co-led the seed round in Clubhouse and was thus the first venture capitalist to spot its potential;
2) he’s a Councils alum with an interesting career arc.We held an informal conversation with Jonathan about Clubhouse, the future of audio, and Jonathan’s career journey from a mostly offline retailer in Canada to relocating to Silicon Valley and reinventing himself.—
Bio
—Jonathan Ehrlich is a Partner at Foundation Capital who invests in early early-stage consumer, marketplace, commerce, and SaaS startups and technologies. He joined Foundation Capital in 2013 as a partner after spending nine months with the firm as an entrepreneur-in-residence. Before joining Foundation Capital, Jonathan spent 17 years as an operator during which he founded three companies, built a $100M+ revenue business, and ran marketing for Facebook. He is the first institutional investor in Clubhouse and currently sits on the board of Bulletin and Chord. His Foundation and personal investments include Shelf Engine, Mainstreet, Truepill, Hooked, WayUp, League, Front, and Flexport. When not working, he can be found on his bike or chasing his four kids around.
- No Ego, Part 2 (not recorded)
Cy Wakeman, Best-selling Author and CEO
Talk Type: Leadership Development, Culture
Audience/Roles: All Roles
We had a follow-up session with Cy last Friday that was amazing. We did NOT record it due to confidentiality. We will be planning more.
In the meantime, you can watch the spring keynote with Cy, which was a GREAT session. Members loved it. I collected live case studies from members, which I anonymously shared with Cy to get her reaction on what was to be done. You gotta watch to see her great answers.
Cy Wakeman is a drama researcher, global thought-leader, and New York Times best-selling author who is recognized for cultivating a counter-intuitive, reality-based approach to leadership. Backed by over 20 years of unparalleled experience, Wakeman’s philosophy offers a new lens through which employees and executives alike, can shift their attention inward, sharpen their focus on personal accountability, and uncover their natural state of innovation simply by ditching the drama.
Deemed “the secret weapon to restoring sanity to the workplace,” Wakeman has helped companies such as Google, Facebook, Viacom, Uber, NBC Universal, NASA, Pfizer, Johns Hopkins, Stanford Health Care, Keurig Dr. Pepper, AMC Theatres, White Castle, Bank of America Merrill Lynch, and countless others learn to navigate our rapidly changing world using good mental processes to harness energy wasted in workplace drama and reinvest that effort into achieving profound business results.
- Battle Buddies – A Way to Support Your Teams
Craig Hopkins, CIO, City of San Antonio
Talk Type: Leadership Development; Skill Builder/Practitioner
Audience/Roles: All Roles
We ran a short QnA-focused webinar with Craig to introduce an idea that has taken off in his org, the City of San Antonio, where he is the CIO.It’s called Battle Buddies. So, what is a Battle Buddy?Adapted from the US Army, a battle buddy is a partner assigned to an employee in an organization who is expected to assist his or her partner.Even though we are not in military combat, Craig says our corporate responsibilities can feel just as stressful and overwhelming at times.A battle buddy is not only intended for comradery and support, but also to help reduce stress, provide professional and leadership guidance, and at times, get into the trenches together to get things done. Since we will each be watching each other’s actions, we are all battle buddies to each other, as partners and as a leadership team, driven by our mission while adhering to our Core Values.Craig talked about how this has worked in his organization and how to set it up in yours.
- JTBD in Large Distributed Environments
Jay Haynes, Founder & CEO, thrv.com
Talk Type: Product; Skill Builder/Practitioner
Audience/Roles: All Roles
Jobs To Be Done has proven to be an effective methodology for building much better holistic end-to-end products and customer experiences.
*But* CG Council member companies with large distributed environments are finding it difficult to apply JTBD in effective ways.
Jay Haynes, CEO of thrv, and a global expert on JTBD will come and speak to the Councils community on this specific challenge of using the methodology in large, complex technology environments.
- Groundwork: Get Better at Making Better Products
Vidya Dinamani and Heather Samarin, co-Authors of Groundwork
Talk Type: Product
Audience/Roles: All Roles
Product leaders are all too familiar with the one to two-year period it typically takes to train and coach PMs. Product leaders hire smart people and then work with them individually, guiding them through how to think about product management, and watching them develop. Vidya Dinamani and Heather Samarin wanted a much faster way to help cultivate efficient and effective product managers that consistently create products that delight customers, regardless of the industry, the environment, and the development methodology that the team employed. They took years of experience as product executives and working with hundreds of teams as product coaches to create a framework to Get Better at Making Better Products.
The design philosophy and methodology behind Groundwork was created to help product leaders be confident that their teams were committed to solving the right customer problems, minimizing costly rework by using individualized needs, and leveraging actionable personas in big and small product decisions. Vidya and Heather want Groundwork to help product teams have a much higher chance of success in the market—and help every product manager shine.
Join Vidya and Heather as they share the background, principles, and methodology behind the Groundwork to help you, and your team, get better at making better products.
- Making the Case for Empowering Your People
Marty Cagan, Partner, Silicon Valley Product Group
Talk Type: Product, Leadership Development, Culture
Audience/Roles: All Roles
From Marty: “I have long been interested in the difference between how the best companies work, and the rest. Working with both types of organizations for so many years, there are many differences ranging from culture to process to staffing to roles to techniques. But at its core, strong product companies empower their people, and most of the rest do not. My focus over the past few years has been tackling this issue head-on, which means the product leadership. In this talk, we’ll discuss why this model consistently yields better results, and what’s necessary to transform to work like the best.”
Marty’s Bio: Marty Cagan is the founding partner of the Silicon Valley Product Group, which he created to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching. Before starting SVPG, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.As part of his work with SVPG, Marty advises tech companies of all sizes and stages, stretching far beyond Silicon Valley. Marty is the author of the industry-leading book for product teams, INSPIRED: How To Create Tech Products Customers Love, and the upcoming book EMPOWERED: Ordinary People, Extraordinary Products. Marty is an invited speaker at major conferences and top companies across the globe.
- See talks from the last month and beyond here.
